Look established enough to charge more.
Logo, colours, fonts, tone of voice and a one-page guide.
$495 one time
See the sample →Brand and strategy · Done for you
We build your brand and the plan behind it.
Look established, know who you are selling to and know what to do next. We do the work for you, from your logo and colours to a clear 90-day plan. You approve, and get back to running the business.
Logo
WildrootDog Daycare · Georgetown
Colours
#2F4A36#E0A526#F4B393#FBF4E6
FontsGrandstander
Nunito for everything else. Warm, round and easy to read.
Tone of voice
Happy dogs, calm owners. We send photos every day.
Friendly, a little playful, never silly about safety.
Ideal customer
Priya, 34, works downtown
Commutes three days a week. Feels guilty leaving her puppy alone. Wants updates and a place she can trust.
The problem
Good work, but you still get compared on price.
When customers can't tell you apart, they pick the cheapest quote. When good people can't picture working for you, they apply somewhere else. A clear brand and plan fix both.
1
Look established, charge more
When your logo, colours and words match everywhere, you look like the safe choice. Safe choices get picked over cheaper ones.
2
Win better customers
Once you know who you serve and how you sound, every post, ad and flyer takes less time and works harder.
3
Hire better people
Good people want to work somewhere that looks solid. A clear brand and careers page bring in better applicants.
Free brand check · 1 minute
Not sure what you need? Take the brand check.
Nine quick questions. You get your gaps and the package that fixes each one.
Question 1 of 9
Do your logo and colours look the same on your sign, site, van and social posts?
Packages
Pick what you need. We do the work.
Each package stands on its own. Add what you want to your plan, or open the sample first.
Win customers who pay well, not just on price.
2 or 3 ideal-customer profiles and a look at your competitors.
$395 one time
See the sample →Hire better people, faster.
A careers page, role pages and an application form that replies for you.
$450 one time
See the sample →Know what to film before you press record.
4 ad ideas, each with a script, shot list and storyboard.
$395 one time
See the sample →Spend time and money only on what grows revenue.
Month-by-month priorities, simple targets and a check-in.
$595 one time
See the sample →Stop hunting for files, plans and logins.
One private place for your brand, plans and progress, kept current.
$995 + $150/mo
See the sample →Not sure where to start? Book a free 30-minute call →
Straight answers
What you should know before you start.
Can't I just make a logo with AI or Canva?
You can, and for some businesses that is enough to start. A logo is only one piece. A brand kit makes your colours, fonts, words and story work together, so you look the same on your van, your website and your posts. That is the part most people skip.
Isn't branding only for big companies?
No. Small businesses often need it more. When people don't know you yet, how you look and sound is a big part of whether they trust you enough to call. Our kits are sized and priced for small businesses.
Do you use AI?
Yes, and we are upfront about it. AI helps us research and draft faster, which keeps prices down. A person does the thinking, checks every piece and makes the decisions with you.
Who owns the brand files?
You do. Once the work is paid for, the logo, colours, guides and plans are yours to use however you like.
Can I buy just one?
Yes. Every package stands on its own. Each package page shows its price. If you are not sure, take the brand check above or book a free call.
How long does it take?
Most packages take one to three weeks, depending on how quickly we get your answers and feedback. We give you a timeline on the first call.
Look the part. Know your next move.
Pick a package above, or book a free 30-minute call and we will tell you where to start.
Or write to hello@callaris.co