The people who book, come back and send their friends.
Training for a half marathon. Knee started aching at kilometre 8 and won't settle. Has workplace benefits that cover physio.
What they want
Back to running before race day
Someone who runs and gets it
A plan, not just a heat pack
What stops them
Worry they will be told to stop running
Clinics that feel rushed
Evening slots that fill up
Where they look
Google search on their phone
Running club group chat
Strava and Instagram
What to say“We will keep you running while we fix it. A clear plan in your first hour.”
Your competitors
Three nearby options people compare you with, and where you win.
Competitor
Typical visit
Strong at
Weak at
Where you win
Lakeshore Health HubLarge multi-clinic chain
$110 to $135
Lots of hours, many locations
Different physio most visits, feels rushed
Same physio every visit, 30 to 60 minute sessions
Trafalgar Sports ClinicSports-only clinic
$130 to $150
Known with local teams
Less welcoming for older or post-op patients
Sports rehab and post-op care under one roof
Bronte Wellness StudioMassage and wellness spa
$90 to $120
Relaxing, nice space
No physio, no plan for injuries
Massage plus physio, with a written plan
Lakeshore Health Hub
Large multi-clinic chain
Visit
$110 to $135
Strong
Lots of hours, many locations
Weak
Different physio most visits, feels rushed
You win
Same physio every visit, 30 to 60 minute sessions
Trafalgar Sports Clinic
Sports-only clinic
Visit
$130 to $150
Strong
Known with local teams
Weak
Less welcoming for older or post-op patients
You win
Sports rehab and post-op care under one roof
Bronte Wellness Studio
Massage and wellness spa
Visit
$90 to $120
Strong
Relaxing, nice space
Weak
No physio, no plan for injuries
You win
Massage plus physio, with a written plan
What makes you different
The same physio every visit, a written plan in your first hour, and we bill your insurer for you.
Message before and after
Sore knee before race day? We will keep you running while we fix it.
Same physio every visit. A clear plan in your first hour. Direct billing on Kerr Street.
After: it speaks to one real person and answers what stops them from booking.
What it does for you
Better customers, not just more of them.
Attract people who pay well
When you know who your best customers are, you can speak to them and stop chasing bargain hunters.
Stop competing on price
A clear reason to pick you means fewer people asking for a discount.
Make every ad and post work harder
You know what to say, where to say it and who you are saying it to. Less money wasted on the wrong people.
What's included
A clear picture of who to win, and how.
2 or 3 ideal-customer profiles
What each one wants, what stops them and where they look
Words to use with each one
A breakdown of your main competitors
What makes you different, in one plain line
A short summary you can hand to anyone who writes for you
Know your customer
$395CAD, one time
Done for you. You approve it before it is final.
Pair it with the brand kit and save $95.
How it works
Three steps. We do the work.
1
Short call and questions
We learn about your best and worst customers, and who you lose work to.
2
We do the research
We look at your reviews, your competitors and your market, then write the profiles for you.
3
You approve, we hand it over
You check it matches what you see every day. Once you approve, it is yours to use.
Questions
Fair questions.
I already know my customers. Why pay for this?
Most owners do know them. The value is having it written down, checked against your competitors and turned into words you can use in ads, posts and on your website.
Do you talk to my customers?
Not by default. We use your knowledge, your reviews and public information. If you want short customer interviews, we can quote that separately.
How long does it take?
Usually one to two weeks, depending on how quickly we get your answers and feedback. We give you a timeline on the first call.
What do I do with it after?
Use it to write your website, ads and posts, or hand it to whoever does. It pairs well with the brand kit, which turns it into a look and a voice.
Halton Physio and the competitors shown are fictional businesses made up to show the kind of work you get. All prices are in Canadian dollars (CAD). Aris AI is a Canadian business based in Milton, Ontario.